Strategic brand management building: measuring and managing brand equity
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J
Prentice Hall
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-251350 | ||
| 020 | # | # | |a 0131201158 |
| 090 | 0 | 0 | |a HD69.B7 |b K44 1998 |
| 100 | 1 | # | |a Keller, Kevin Lane |
| 245 | 1 | 1 | |a Strategic brand management building: measuring and managing brand equity |c Kevin Lane Keller |
| 260 | # | # | |a Upper Saddle River, N.J |b Prentice Hall |c 1998 |
| 300 | # | # | |a xxv, 635 p. |b ill. |c 23 cm |
| 500 | # | # | |a Includes bibliogarphical references and index |
| 650 | # | 0 | |a Brand name products |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=251350 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Strategic brand management building, measuring, and managing brand equity