Strategic brand management building: measuring and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Unknown
Published:	Upper Saddle River, N.J Prentice Hall 1998
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0131201158
090	0	0	\|a HD69.B7 \|b K44 1998
100	1	#	\|a Keller, Kevin Lane
245	1	1	\|a Strategic brand management building: measuring and managing brand equity \|c Kevin Lane Keller
260	#	#	\|a Upper Saddle River, N.J \|b Prentice Hall \|c 1998
300	#	#	\|a xxv, 635 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes bibliogarphical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=251350
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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