Strategic brand management building: measuring and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J
Prentice Hall
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliogarphical references and index |
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| Physical Description: | xxv, 635 p. ill. 23 cm |
| ISBN: | 0131201158 |
Strategic brand management building, measuring, and managing brand equity