Marketing research in a marketing environment

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Bibliographic Details
Main Author:	Dillon, William R
Other Authors:	Madden, Thomas J, Firtle, Neil H
Format:	Unknown
Published:	Boston Irwin 1994
Edition:	3rd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0071141553
090	0	0	\|a HF5415.2 \|b .D54 1994
100	1	#	\|a Dillon, William R
245	1	1	\|a Marketing research in a marketing environment \|c William R. Dillon, Thomas J. Madden and Neil H. Firtle
250	#	#	\|a 3rd ed
260	#	#	\|a Boston \|b Irwin \|c 1994
300	#	#	\|a xxii, 760 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Madden, Thomas J
700	#	#	\|a Firtle, Neil H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=251099
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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