Marketing research in a marketing environment
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Irwin
1994
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0071141553 |
| 090 | 0 | 0 | |a HF5415.2 |b .D54 1994 |
| 100 | 1 | # | |a Dillon, William R |
| 245 | 1 | 1 | |a Marketing research in a marketing environment |c William R. Dillon, Thomas J. Madden and Neil H. Firtle |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Boston |b Irwin |c 1994 |
| 300 | # | # | |a xxii, 760 p. |b ill. |c 24 cm |
| 500 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Madden, Thomas J |
| 700 | # | # | |a Firtle, Neil H |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=251099 |
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Marketing research in a marketing environment