Quantitative methods in marketing

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Bibliographic Details
Main Author:	Hooley, Graham J
Other Authors:	Hussey, Michael K
Format:	Book
Published:	London International Thomson Business Press 1999
Edition:	2nd ed
Subjects:	Marketing > Mathematical models
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Hooley, Graham J
245	1	1	\|a Quantitative methods in marketing \|c Graham J. Hooley and Michael K. Hussey
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b International Thomson Business Press \|c 1999
300	#	#	\|a xv, 464 p. \|c 23 cm
500	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Mathematical models
700	1	#	\|a Hussey, Michael K
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250985
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