Marketing research a problem-solving approach
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| Format: | Book |
| Published: |
Boston
McGraw Hill
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xli, 727 p. ill. 25 cm 1 computer disk (3 1/2 in) |
| ISBN: | 0071158626 |
MARKETING RESEARCH an applied approach