The New marketing era marketing to the imagination in a technology-driven world

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Bibliographic Details
Main Author:	Postma, Paul
Format:	Book
Published:	New York McGraw-Hill 1999
Subjects:	Consumer behavior Marketing > Psychological aspects Marketing > Technological innovations
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Postma, Paul
245	1	1	\|a The New marketing era \|b marketing to the imagination in a technology-driven world \|c Paul Postma
260	#	#	\|a New York \|b McGraw-Hill \|c 1999
300	#	#	\|a xii, 175 p. \|c 23 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing \|x Psychological aspects
650	#	0	\|a Marketing \|x Technological innovations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250698
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