The New marketing era marketing to the imagination in a technology-driven world

The New marketing era marketing to the imagination in a technology-driven world

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Bibliographic Details
Main Author: Postma, Paul
Format: Book
Published: New York McGraw-Hill 1999
Subjects:
Consumer behavior
Marketing > Psychological aspects
Marketing > Technological innovations
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xii, 175 p. 23 cm
ISBN:0070526753

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