Advertising and promotion an integrated marketing communications perspective

Saved in:

Bibliographic Details
Main Author:	Belch, George E
Other Authors:	Belch, Michael A
Format:	Book
Published:	Boston, Mass. Irwin/McGraw-Hill 1998
Edition:	4th ed
Subjects:	Sales promotion Communication in marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet