Advertising and promotion an integrated marketing communications perspective
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1998
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-250689 | ||
| 020 | # | # | |a 0071160884 |
| 090 | 0 | 0 | |a HF5823 |b .B44 1998 |
| 100 | 1 | # | |a Belch, George E |
| 245 | 1 | 1 | |a Advertising and promotion |b an integrated marketing communications perspective |c George E. Belch and Michael A. Belch |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Boston, Mass. |b Irwin/McGraw-Hill |c 1998 |
| 300 | # | # | |a xxii, 762 p. |b ill. (some col.) |c 27 cm |
| 500 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Sales promotion |
| 650 | # | 0 | |a Communication in marketing |
| 700 | 1 | # | |a Belch, Michael A |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250689 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.17.2||00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2|| |
Advertising and promotion an integrated marketing communications perspective