Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E
Other Authors:	Belch, Michael A
Format:	Unknown
Published:	Boston, Mass. Irwin/McGraw-Hill 1998
Edition:	4th ed
Subjects:	Sales promotion Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-250689
020	#	#	\|a 0071160884
090	0	0	\|a HF5823 \|b .B44 1998
100	1	#	\|a Belch, George E
245	1	1	\|a Advertising and promotion \|b an integrated marketing communications perspective \|c George E. Belch and Michael A. Belch
250	#	#	\|a 4th ed
260	#	#	\|a Boston, Mass. \|b Irwin/McGraw-Hill \|c 1998
300	#	#	\|a xxii, 762 p. \|b ill. (some col.) \|c 27 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
700	1	#	\|a Belch, Michael A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250689
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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