Advertising and promotion an integrated marketing communications perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Boston, Mass.
Irwin/McGraw-Hill
1998
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxii, 762 p. ill. (some col.) 27 cm |
| ISBN: | 0071160884 |
Advertising and promotion an integrated marketing communications perspective 
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE