Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E
Other Authors: Belch, Michael A
Format: Book
Published: Boston, Mass. Irwin/McGraw-Hill 1998
Edition:4th ed
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Description
Item Description:Includes bibliographical references and index
Physical Description:xxii, 762 p. ill. (some col.) 27 cm
ISBN:0071160884