The Portable MBA in marketing
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the custome...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons Inc.
1998
|
| Edition: | 2nd ed |
| Series: | The Portable MBA Series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Schewe, Charles D |e author |
| 245 | 1 | 1 | |a The Portable MBA in marketing |c Charles D. Schewe and Alexander Watson Hiam |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New York |b John Wiley & Sons Inc. |c 1998 |
| 264 | # | 4 | |c ©1998 |
| 300 | # | # | |a xiii, 497 pages |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Portable MBA Series |
| 500 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Hiam, Alexander |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250540 |
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THE PORTABLE MBA 
The Portable MBA