The Portable MBA in marketing

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the custome...

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Bibliographic Details
Main Authors: Schewe, Charles D (Author), Hiam, Alexander (Author)
Format: Book
Language:English
Published: New York John Wiley & Sons Inc. 1998
Edition:2nd ed
Series:The Portable MBA Series
Subjects:
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Description
Summary:Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer
Item Description:Includes bibliographical references and index
Physical Description:xiii, 497 pages 26 cm
ISBN:0471193674