International and global marketing concepts and cases

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Bibliographic Details
Other Authors:	Graham, John L
Format:	Book
Published:	Boston, Mass. McGraw-Hill 1998
Edition:	2nd ed
Series:	Marketing and Advertising Series
Subjects:	Export marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0071158006
090	0	0	\|a HF1416 \|b .I57 1998
245	0	0	\|a International and global marketing \|b concepts and cases \|c edited by Taylor W. Meloan and John L. Graham
250	#	#	\|a 2nd ed
260	#	#	\|a Boston, Mass. \|b McGraw-Hill \|c 1998
300	#	#	\|a xvi, 439 p. \|b ill. \|c 24 cm
490	1	#	\|a Marketing and Advertising Series
500	#	#	\|a Includes bibliographical references
526	0	#	\|a MKT \|b BM774 \|5 BM
526	0	#	\|a Global Marketing Management \|b Master of Business Economics \|5 Faculty of Business Management
650	#	0	\|a Export marketing \|v Case studies
650	#	0	\|a Export marketing \|v Case studies
700	1	#	\|a Graham, John L
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250379
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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