International and global marketing concepts and cases
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| Other Authors: | |
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| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill
1998
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| Edition: | 2nd ed |
| Series: | Marketing and Advertising Series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references |
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| Physical Description: | xvi, 439 p. ill. 24 cm |
| ISBN: | 0071158006 |
International and global marketing concepts and cases