Business marketing connecting strategy, relationships and learning

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Bibliographic Details
Main Author:	Dwyer, F. Robert
Other Authors:	Tanner, John F
Format:	Book
Published:	Boston McGraw-Hill 1999
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .D89 1999
100	1	#	\|a Dwyer, F. Robert
245	1	1	\|a Business marketing \|b connecting strategy, relationships and learning \|c F. Robert Dwyer and John F. Tanner, Jr
260	#	#	\|a Boston \|b McGraw-Hill \|c 1999
300	#	#	\|a xxiv, 670 p. \|b ill. (some col.) \|c 25 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Tanner, John F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250225
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