Business marketing connecting strategy, relationships and learning

Saved in:
Bibliographic Details
Main Author: Dwyer, F. Robert
Other Authors: Tanner, John F
Format: Unknown
Published: Boston McGraw-Hill 1999
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Includes bibliographical references and index
Physical Description:xxiv, 670 p. ill. (some col.) 25 cm
ISBN:0071162003