Consumer behavior and marketing strategy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 5th ed |
| Series: | The Irwin/McGraw-Hill Series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
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| 020 | # | # | |a 007116703X |
| 090 | 0 | 0 | |a HF5415.3 |b .P37 1999 |
| 100 | 1 | # | |a Peter, J. Paul |
| 245 | 1 | 1 | |a Consumer behavior and marketing strategy |c J.Paul Peter and Jerry C. Olson |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Boston |b McGraw-Hill |c 1999 |
| 300 | # | # | |a xxv, 545 p. |b ill. (some col.) |c 25 cm |
| 490 | 1 | # | |a The Irwin/McGraw-Hill Series in Marketing |
| 500 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Consumer behavior |
| 700 | 1 | # | |a Olson, Jerry C |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250218 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Consumer behavior and marketing strategy