Consumer behavior and marketing strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 5th ed |
| Series: | The Irwin/McGraw-Hill Series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxv, 545 p. ill. (some col.) 25 cm |
| ISBN: | 007116703X |
Consumer behavior and marketing strategy