Readings on market-driving strategies towards a new theory of competitive advantage
Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course...
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| Format: | Book |
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| Published: |
Reading, Mass.
Addision-Wesley
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-250194 | ||
| 005 | 20205914724 | ||
| 020 | # | # | |a 0321014138 |
| 090 | 0 | 0 | |a HF5415.32 |b .C37 1997 |
| 245 | 1 | 1 | |a Readings on market-driving strategies |b towards a new theory of competitive advantage |c Gregory S. Carpenter, Rashi Glazer and Kent Nakamoto |
| 260 | # | # | |a Reading, Mass. |b Addision-Wesley |c 1997 |
| 300 | # | # | |a xvii, 540 p. |b ill. |c 23 cm |
| 500 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior. |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250194 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Consumer behavior in marketing strategy