The Marketing plan a practitioner's guide

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Bibliographic Details
Main Author:	Westwood, John
Format:	Book
Published:	London Kogan Page 1996
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Westwood, John
245	1	1	\|a The Marketing plan \|b a practitioner's guide \|c John Westwood
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page \|c 1996
300	#	#	\|a 224 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
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