Business-to-business marketing communications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page
1998
|
| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes bibliography and index |
|---|---|
| Physical Description: | xiv, 365 p. ill. 24 cm |
| ISBN: | 074942558X |
Industrial marketing communications business-to-business advertising, promotion and PR