Business-to-business marketing communications
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
1998
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliography and index |
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| Physical Description: | xiv, 365 p. ill. 24 cm |
| ISBN: | 074942558X |
Industrial marketing communications business-to-business advertising, promotion and PR 
Marketing communication and public relations 
Marketing Communications Management concepts and theories, cases and practices