Understanding brands by ten people who do
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| Format: | Unknown |
| Published: |
London
Kogan Page
1996
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 224 p. ill. 24 cm |
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| ISBN: | 074942110X |
Brand new brand thinking brought to life by 11 experts who do 
Branded customer service the new competitive edge