Strategic marketing planning and evalution

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Bibliographic Details
Main Author:	Lancaster, Geoffrey
Other Authors:	Massingham, Lester
Format:	Book
Published:	London Kogan Page 1996
Series:	Marketing in action series
Subjects:	Business planning Strategic planning Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .L36 1996
100	1	#	\|a Lancaster, Geoffrey
245	1	1	\|a Strategic marketing planning and evalution \|c Geoffrey Lancaster and Lester Massingham
260	#	#	\|a London \|b Kogan Page \|c 1996
300	#	#	\|a 187 p. \|c 21 cm
490	1	#	\|a Marketing in action series
500	#	#	\|a Includes index
650	#	0	\|a Business planning
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing
700	1	#	\|a Massingham, Lester
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250131
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