Strategic marketing management

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Bibliographic Details
Main Author:	Pratt, R
Format:	Book
Published:	United Kingdom Chartered Institute of Bankers 1997
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0852974132
090	0	0	\|a HF5415.13 \|b .P72 1997
100	1	#	\|a Pratt, R
245	1	1	\|a Strategic marketing management \|c R. Pratt
260	#	#	\|a United Kingdom \|b Chartered Institute of Bankers \|c 1997
300	#	#	\|a ix, 510 p. \|b ill. \|c 30 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250122
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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