Marketing financial services

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Bibliographic Details
Main Author:	Pezzullo, Mary Ann
Format:	Book
Published:	Washington American Bankers Association 1998
Edition:	5th ed
Subjects:	Bank marketing Financial services industry
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HG1616.M3 \|b P49 1998
100	1	#	\|a Pezzullo, Mary Ann
245	1	1	\|a Marketing financial services \|c Mary Ann Pezzullo
250	#	#	\|a 5th ed
260	#	#	\|a Washington \|b American Bankers Association \|c 1998
300	#	#	\|a xii, 408 p. \|b ill. (some col.) \|c 28 cm
500	#	#	\|a Includes bibliographical references (p. [393]-401) and index# \|a Includes index
650	#	0	\|a Bank marketing
650	#	0	\|a Financial services industry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=250115
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