Marketing financial services

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Bibliographic Details
Main Author: Pezzullo, Mary Ann
Format: Book
Published: Washington American Bankers Association 1998
Edition:5th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references (p. [393]-401) and index# Includes index
Physical Description:xii, 408 p. ill. (some col.) 28 cm
ISBN:089982062X