Marketing real people, real choices
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Upper Saddle River, N. J.
Prentice Hall
1997
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes bibliographical references and index |
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Physical Description: | xxvi, 774 p. ill. (some col.) 27 cm |
ISBN: | 0205152066 |