Introduction to advertising and promotion management

Saved in:

Bibliographic Details
Main Author:	Belch, George E
Other Authors:	Belch, Michael A
Format:	Unknown
Published:	Homewood, IL Irwin 1990
Subjects:	Sales promotion Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-249868
020	#	#	\|a 0256079722
090	0	0	\|a HF5823 \|b .B44 1990
100	1	#	\|a Belch, George E
245	1	1	\|a Introduction to advertising and promotion management \|c George E. Belch and Michael A. Belch
260	#	#	\|a Homewood, IL \|b Irwin \|c 1990
300	#	#	\|a xxix, 770 p. \|b ill. (some col.) \|c 28 cm
650	#	0	\|a Sales promotion
650	#	0	\|a Advertising
700	1	#	\|a Belch, Michael A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=249868
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|