Introduction to advertising and promotion management

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Bibliographic Details
Main Author:	Belch, George E
Other Authors:	Belch, Michael A
Format:	Book
Published:	Homewood, IL Irwin 1990
Subjects:	Sales promotion Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256079722
090	0	0	\|a HF5823 \|b .B44 1990
100	1	#	\|a Belch, George E
245	1	1	\|a Introduction to advertising and promotion management \|c George E. Belch and Michael A. Belch
260	#	#	\|a Homewood, IL \|b Irwin \|c 1990
300	#	#	\|a xxix, 770 p. \|b ill. (some col.) \|c 28 cm
650	#	0	\|a Sales promotion
650	#	0	\|a Advertising
700	1	#	\|a Belch, Michael A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=249868
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