Introduction to advertising and promotion management
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| Format: | Book |
| Published: |
Homewood, IL
Irwin
1990
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix, 770 p. ill. (some col.) 28 cm |
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| ISBN: | 0256079722 |
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE