The International encyclopedia of marketing European marketing confederation
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| Format: | Unknown |
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| Published: |
Oxford
Butterworth-Heinemann
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | 372 p. 24 cm |
| ISBN: | 0750635010 |
Dictionary of marketing 
A Dictionary of Marketing