Basic marketing a managerial approach
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chicago
Irwin
1997
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0256198519 |
| 090 | 0 | 0 | |a HF5415 |b .M32 1997 |
| 100 | 1 | # | |a McCarthy, E. Jerome |
| 245 | 1 | 1 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy, William D. Perreault and Pascale G. Quester |
| 260 | # | # | |a Chicago |b Irwin |c 1997 |
| 300 | # | # | |a xiii, 768 p. |b ill. |c 26 cm |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |z Australia |
| 650 | # | 0 | |a Marketing |z New Zealand |
| 700 | 1 | # | |a Perreault, William D |
| 700 | # | # | |a Quester, Pascale G |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248984 |
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marketing