Product management

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Bibliographic Details
Main Author: Lehmann, Donald R
Other Authors: Winer, Russell S
Format: Book
Published: Chicago Irwin 1997
Series:The Irwin Series In Marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and indexes
Physical Description:xix, 460 p. ill. 23 cm
ISBN:0256214395