New strategies for marketing information technology

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Bibliographic Details
Other Authors:	Field, Christopher
Format:	Unknown
Published:	London Chapman & Hall 1996
Subjects:	Marketing research Marketing > Management Information technology
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-248959
020	#	#	\|a 0412615207
090	0	0	\|a HF5415.13 \|b .N48 1996
245	1	1	\|a New strategies for marketing information technology \|c edited by Christopher Field
260	#	#	\|a London \|b Chapman & Hall \|c 1996
300	#	#	\|a xiv, 369 p. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Information technology
700	1	#	\|a Field, Christopher
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248959
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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