Strategic marketing management text and cases

Saved in:

Bibliographic Details
Main Author:	Ferrell, O.C
Other Authors:	Lucas, George H, Luck, David Johnston
Format:	Book
Published:	Cincinnati, Ohio College Division 1994
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-248922
020	#	#	\|a 0538836539
090	0	0	\|a HF5415.13 \|b .F47 1994
100	1	#	\|a Ferrell, O.C
245	1	1	\|a Strategic marketing management \|b text and cases \|c O. C. Ferrell, George H. Lucas Jr. and David Luck
260	#	#	\|a Cincinnati, Ohio \|b College Division \|c 1994
300	#	#	\|a xiv, 208 p. \|c 24 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Lucas, George H
700	#	#	\|a Luck, David Johnston
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248922
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam