Strategic marketing management text and cases

Strategic marketing management text and cases

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Bibliographic Details
Main Author: Ferrell, O.C
Other Authors: Lucas, George H, Luck, David Johnston
Format: Book
Published: Cincinnati, Ohio College Division 1994
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xiv, 208 p. 24 cm
ISBN:0538836539

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