Cooperate to Compete Building Agile Business Relationships

• Main Author: Preiss, Kenneth
• Other Authors: Goldman, Steven L, Nagel, Roger N
• Format: Book
• Language: English
• Published: New York Van Nostrand Reinhold 1996
• Subjects: Organizational change; Competition
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 313 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (p. 301-303) and index
• ISBN: 0442022530; 9780442022532

"In Cooperate to Compete, three of the world's most respected authorities on global competitiveness reveal a simple, yet profoundly powerful strategy: operate your business as an "interprise" - forming closer, more interactive relationships with customers, suppliers, and even competitors." "This timely guide shows you how to transform your company into an agile business that can adapt quickly as the pace of change continues to accelerate. Your successful interprise will offer new combinations of product service, and information to become an integral part of customers' businesses; forge strong, mutually rewarding bonds with suppliers; and build an adaptive, entrepreneurial culture, based on new recognition that long-term success comes from how well you support your customers." "Packed with hundreds of real-life examples from companies serving a wide range of customers worldwide, Cooperate to Compete offers implementation guidance rather than abstract principles. You'll see how to fragment product and service offerings to increase markets, apply the price-follows-value concept to build mutually profitable partnerships with customers and suppliers, use new costing methods that give a true picture of how you're doing, prioritize your improvement activities around an understandable strategic goal, and scrap the old "command and control" management approach and LEAD your interprise to success." "Whether you are a CEO; the manager for a key function such as product development, marketing, manufacturing, or operations; or the general manager of a small company, Cooperate to Compete will give you a wealth of ideas that you can put to work today to remain competitive tomorrow."--BOOK JACKET