Marketing
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1997
|
| Edition: | 11th ed |
| Series: | McGraw-Hill Series In Marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-248744 | ||
| 005 | 2021623172822 | ||
| 008 | t1997 a 001 eng D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .E89 1997 |
| 100 | 1 | # | |a Etzel, Michael J |e author |
| 245 | 1 | 1 | |a Marketing |c Michael J. Etzel, Bruce J. Walker and William J. Stanton |
| 250 | # | # | |a 11th ed |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 1997 |
| 264 | # | 4 | |c ©1997 |
| 300 | # | # | |a 1 v. (various pagings) |b colour illustration |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill Series In Marketing |
| 500 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Stanton, William J |e author |
| 700 | # | # | |a Walker, Bruce J |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248744 |
| 964 | # | # | |c BOK |d 01 |
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Marketing