Marketing
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
1997
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Edition: | 11th ed |
Series: | McGraw-Hill Series In Marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .E89 1997 |
100 | 1 | # | |a Etzel, Michael J |e author |
245 | 1 | 1 | |a Marketing |c Michael J. Etzel, Bruce J. Walker and William J. Stanton |
250 | # | # | |a 11th ed |
264 | # | 1 | |a New York |b McGraw-Hill |c 1997 |
264 | # | 4 | |c ©1997 |
300 | # | # | |a 1 v. (various pagings) |b colour illustration |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a McGraw-Hill Series In Marketing |
500 | # | # | |a Includes bibliographical references and indexes |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Stanton, William J |e author |
700 | # | # | |a Walker, Bruce J |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248744 |
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