Marketing

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Bibliographic Details
Main Authors: Etzel, Michael J (Author), Stanton, William J (Author), Walker, Bruce J (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 1997
Edition:11th ed
Series:McGraw-Hill Series In Marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and indexes
Physical Description:1 v. (various pagings) colour illustration 26 cm
ISBN:0070189544