Effective marketing creating and keeping customers
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Minneapolis/St. Paul
West
1995
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-248603 | ||
| 020 | # | # | |a 0314041621 |
| 090 | 0 | 0 | |a HF5415 |b .Z54 1995 |
| 100 | 1 | # | |a Zikmund, William G |
| 245 | 1 | 1 | |a Effective marketing |b creating and keeping customers |c William G. Zikmund and Michael d'Amico |
| 260 | # | # | |a Minneapolis/St. Paul |b West |c 1995 |
| 300 | # | # | |a xxxii, 604 p. |b ill. (col.) |c 29 cm |
| 500 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Export marketing |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a d'Amico, Michael |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248603 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2|| |
Effective marketing creating and keeping customers