Effective marketing creating and keeping customers

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Bibliographic Details
Main Author: Zikmund, William G
Other Authors: d'Amico, Michael
Format: Book
Published: Minneapolis/St. Paul West 1995
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and indexes
Physical Description:xxxii, 604 p. ill. (col.) 29 cm
ISBN:0314041621