The Persona principle how to succeed in business with image-marketing

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Bibliographic Details
Main Author:	Armstrong, Derek Lee
Other Authors:	Yu, Kam Wai
Format:	Book
Published:	New York Simon & Schuster 1996
Subjects:	Success in business Corporate image Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0684802686
090	0	0	\|a HF5386 \|b .A75 1996
100	1	#	\|a Armstrong, Derek Lee
245	1	1	\|a The Persona principle \|b how to succeed in business with image-marketing \|c Derek Lee Armstrong and Kam Wai Yu ; original illustrations by Raffi Anderian
260	#	#	\|a New York \|b Simon & Schuster \|c 1996
300	#	#	\|a 240 p. \|b ill. (some col.) \|c 25 cm
500	#	#	\|a Includes bibliographical references
650	#	0	\|a Success in business
650	#	0	\|a Corporate image
650	#	0	\|a Advertising
700	1	#	\|a Yu, Kam Wai
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=248535
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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