The Persona principle how to succeed in business with image-marketing

The Persona principle how to succeed in business with image-marketing

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Bibliographic Details
Main Author: Armstrong, Derek Lee
Other Authors: Yu, Kam Wai
Format: Unknown
Published: New York Simon & Schuster 1996
Subjects:
Success in business
Corporate image
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references
Physical Description:240 p. ill. (some col.) 25 cm
ISBN:0684802686

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