The New maximarketing
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| Format: | Unknown |
| Published: |
New York
McGraw Hill
1996
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xx, 330 p. ill. 24 cm |
| ISBN: | 0071146709 |
THE NEW MAXIMARKETING 
Beyond MaxiMarketing the new power of caring and daring