The Real power of brands making brands work for competitive advantage

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Bibliographic Details
Main Author:	Crainer, Stuart
Format:	Book
Published:	London Pitman Publishing 1995
Subjects:	Brand name products Brand choice
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.15 \|b .C72 1995
100	1	#	\|a Crainer, Stuart
245	1	1	\|a The Real power of brands \|b making brands work for competitive advantage \|c Stuart Crainer
260	#	#	\|a London \|b Pitman Publishing \|c 1995
300	#	#	\|a viii, 214 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products
650	#	0	\|a Brand choice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=247345
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