Grow to be great breaking the downsizing cycle

Grow to be great breaking the downsizing cycle

Drawing on the authors' study of more than 1000 large companies, this is a guide to profitable growth in business. It argues that managers now involved in downsizing must consider long-term goals for growth alongside their short-term measures for slimming

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Bibliographic Details
Main Authors: Gertz, Dwight L. (Author), Baptista, Joao P. A. (Author)
Format: Book
Language:English
Published: New York Free Press 1995
©1995
Subjects:
Strategic planning
Downsizing of organizations
Industrial management
Corporations > Growth
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Gertz, Dwight L.  |e author 
245 1 0 |a Grow to be great  |b breaking the downsizing cycle  |c Dwight L. Gertz, João P. A. Baptista 
264 # 1 |a New York  |b Free Press  |c 1995 
264 # 1 |c ©1995 
300 # # |a x, 211 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
500 # # |a Includes bibliographical references (p. 201-203) and index 
502 # # |a Contents: introduction: What's Keeping CEOs Awake at Night -- 1. You Cannot Shrink to Greatness -- 2. Shattering the Myths of Corporate Growth -- 3. What Most Growing Companies Have in Common -- 4. Customer Franchise Management -- 5. New Product and Services Development -- 6. Channel Management -- 7. Growth Foundations 8. Getting to Growth 
520 # # |a Drawing on the authors' study of more than 1000 large companies, this is a guide to profitable growth in business. It argues that managers now involved in downsizing must consider long-term goals for growth alongside their short-term measures for slimming 
650 # 0 |a Strategic planning 
650 # 0 |a Downsizing of organizations 
650 # 0 |a Industrial management 
650 # 0 |a Corporations  |x Growth 
700 1 # |a Baptista, Joao P. A.  |e author 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=246635 
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