The Essence of COMPETITIVE STRATEGY
The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice Hall
1995
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| Series: | Prentice Hall series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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DYNAMICS OF COMPETITIVE STRATEGY
