The Essence of COMPETITIVE STRATEGY

The Essence of COMPETITIVE STRATEGY

The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix

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Bibliographic Details
Main Authors: Faulkner, David (Author), Bowman, Cliff (Author)
Format: Book
Language:English
Published: New York Prentice Hall 1995
Series:Prentice Hall series
Subjects:
Corporate planning
Competition
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Faulkner, David  |e author 
245 1 4 |a The Essence of COMPETITIVE STRATEGY  |c DAVID FAULKNER & CLIFF BOWMAN 
264 # 1 |a New York  |b Prentice Hall  |c 1995 
264 # 4 |c ©1995 
300 # # |a vi, 134 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 0 # |a Prentice Hall series 
504 # # |a Includes bibliographical references and index 
520 3 # |a The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix 
546 # # |a Text in English 
650 # 0 |a Corporate planning 
650 # 0 |a Competition 
700 1 # |a Bowman, Cliff  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=245639 
964 # # |c BOK  |d 01 

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