The Essence of COMPETITIVE STRATEGY

The Essence of COMPETITIVE STRATEGY

The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix

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Bibliographic Details
Main Authors: Faulkner, David (Author), Bowman, Cliff (Author)
Format: Book
Language:English
Published: New York Prentice Hall 1995
Series:Prentice Hall series
Subjects:
Corporate planning
Competition
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix
Physical Description:vi, 134 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0132914778
9780132914772

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