SPEAKING TO PERSUADE

This new guide to the art of persuasion is suitable for courses in persuasive or public speaking, business and professional speech, advertising, and professional development. Speaking to Persuade places persuasion at the center of life and urges the importance of understanding how it operates and ho...

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Bibliographic Details
Main Author: Breaden, Barbara L. (Author)
Format: Book
Language:English
Published: Fort worth, TX Harcourt Brace College Publishers 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 015502132X  |q paperback 
020 # # |a 9780155021327  |q paperback 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a PN4181  |b .B73 1996 
100 1 # |a Breaden, Barbara L.  |e author 
245 1 0 |a SPEAKING TO PERSUADE  |c Barbara L. Breaden 
264 # 1 |a Fort worth, TX  |b Harcourt Brace College Publishers  |c 1996 
264 # 4 |c ©1996 
300 # # |a xiv, 274 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This new guide to the art of persuasion is suitable for courses in persuasive or public speaking, business and professional speech, advertising, and professional development. Speaking to Persuade places persuasion at the center of life and urges the importance of understanding how it operates and how we can effectively employ it. Presenting an attractive balance between theory and practice, it provides a classical foundation as well as guidelines for contemporary application of speech as a practical art. Emphasis on critical thinking and the latest research on memory put this book at the forefront 
650 # 0 |a Debates and debating 
650 # 0 |a Persuasion (Rhetoric) 
650 # 0 |a Public speaking 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=245622 
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