SPEAKING TO PERSUADE

• Main Author: Breaden, Barbara L. (Author)
• Format: Book
• Language: English
• Published: Fort worth, TX Harcourt Brace College Publishers 1996
• Subjects: Debates and debating; Persuasion (Rhetoric); Public speaking
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xiv, 274 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 015502132X; 9780155021327

This new guide to the art of persuasion is suitable for courses in persuasive or public speaking, business and professional speech, advertising, and professional development. Speaking to Persuade places persuasion at the center of life and urges the importance of understanding how it operates and how we can effectively employ it. Presenting an attractive balance between theory and practice, it provides a classical foundation as well as guidelines for contemporary application of speech as a practical art. Emphasis on critical thinking and the latest research on memory put this book at the forefront